About us and our partners

The media wields a lot of power, and its role as a watchdog is crucial in an open society. At the same time, journalists’ personal views and competitive pressures in the news industry can result in biased or even inaccurate reporting.

This impacts how the world at large views your country.

We are here for you.  As IAMD professionals our aim is simple; to help you maximise your positive impact both within your diplomatic mission and your Ministry of Foreign Affairs, and on the world outside.

Whether organising large conferences, round table events, providing 1-2- coaching or delivering workshops and training, we can help you get your message across in the way it is intended.

Whatever we do, we do it privately and discreetly.

We see our job as helping to build, maintain and manage the reputation of your country, your diplomats and your interaction with international agencies to ensure optimum performance in international relations.

Our team of specialists come from the world of media, diplomacy and academia, including established journalists and media commentators, former diplomats and diplomatic protocol experts, university professors, and business and trade specialists, many with deep experience in the MENA region.

Our media experts will help you exploit international media to shape what others say about you online, in broadcast media and in the press, while our intercultural communication experts can advise on your overseas postings and how to enhance diplomatic relations with other countries.